By James Montero-MacColl, Senior Marketing Manager at Easyfairs UK

In an industry like packaging, where the speed of change is often nothing short of relentless, we’ve all seen the growing appetite for clearer guidance on Extended Producer Responsibility (pEPR) implementation. The launch of PackUK as the scheme administrator, in a setup reminiscent of WRAP, represents exactly the kind of structured approach our industry has been calling for to drive meaningful progress.

We’ve had countless conversations with packaging professionals across the supply chain about the challenges of implementing new environmental regulations. The recurring theme has been the need for practical, actionable guidance that bridges the gap between policy and practice. This is why the launch of PackUK feels like such a significant and welcome step forward.

It’s also why we’re particularly excited to host PackUK’s first major public engagement at Packaging Innovations & Empack 2025 this February at the NEC. The timing couldn’t be better – as our industry gathers to explore the latest innovations and solutions, we’ll have the opportunity to engage directly with the team responsible for guiding the future of pEPR in the UK.

Bridging the implementation gap
For years, we’ve collectively grappled with the practical challenges of translating environmental regulations into actionable strategies – long before pEPR was on the radar. PackUK’s introduction addresses this head-on, offering a unified approach across all four UK nations. By shifting the cost of managing household packaging waste from taxpayers to producers, the scheme creates a direct line of responsibility that should drive innovation in sustainable packaging design and materials selection.

The numbers speak for themselves: alongside complementary initiatives like Simpler Recycling and the Deposit Return Scheme, these reforms are expected to stimulate in the region of £1bn in investment across UK recycling services over the next decade. Clearly, this isn’t just about compliance – it’s about creating a more circular economy that could support up to 21,000 new jobs in England alone.

Collaborative governance for practical solutions
What makes PackUK particularly promising is its industry-led approach. Under Sebastian Munden’s chairmanship, the steering group has already demonstrated its commitment to practical, business-focused solutions. The planned introduction of modulated fees from 2026/27 is a prime example – by adjusting fees based on packaging recyclability, PackUK will create tangible incentives for businesses to innovate in sustainable design.

The collaboration with the Food and Drink Federation’s PRO Steering Group and local authorities in developing a new Producer Responsibility Organisation shows real commitment to ensuring the scheme works for all stakeholders. This kind of inclusive approach is essential for creating a system that’s both ambitious and achievable.

Seizing the momentum
As we look ahead, our industry has a unique opportunity to get in at the ground level with how these regulations are implemented. At Packaging Innovations & Empack 2025, taking place at the NEC Birmingham on February 12-13, we’ll see PackUK’s first major public engagement. As part of a packed agenda of talks and sessions, Sebastian Munden, Chair of PackUK and WRAP, will lead a high-level discussion with ministers from all four UK nations, while Minister for Nature, Mary Creagh, will chair a pivotal panel on pEPR implementation. Dedicated clinic sessions will also provide businesses with the opportunity to engage directly with PackUK representatives to address their specific concerns. Combine this with over 450 exhibitors and 70+ expert speakers across three stages, it’s set to be the most comprehensive packaging event of the year.

What’s particularly encouraging is PackUK’s commitment to ongoing dialogue with the industry, and its launch marks the beginning of a new chapter for our industry. After years of discussion surrounding pEPR and preparation despite so many unanswered questions, we finally have a clear pathway to meaningful environmental progress, supported by robust infrastructure and industry-wide collaboration. For the first time, we’re seeing genuine alignment between policy, commercial interests, and environmental imperatives.

The enthusiasm we’re already seeing from across the packaging community suggests this could be a defining moment for UK packaging innovation. From brands and manufacturers to designers and suppliers, there’s a palpable sense that we’re on the cusp of something special. February’s event at the NEC is perfectly timed to capture this momentum, bringing together the expertise, innovation, and collaboration needed to turn these ambitious plans into reality.

Don’t miss this landmark moment for the UK packaging industry. Secure your complimentary visitor pass today to attend Packaging Innovations & Empack 2025 on February 12-23 at the NEC Birmingham and be part of the future of sustainable packaging.